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Successful marketing focuses on knowing who your customers are, researching their needs, communicating how these needs are better met by the benefits of your products and services, compared to your competitors. Once you know what motivates them to buy from you, you can then choose the most efficient way to deliver your products to your customer.
The smart businesses that continue to sustain their investment in marketing are those that have the best chance not only to achieve but to develop into more robust companies.